Review which posts performed best: This will help you develop a feel for the best days and times to post for your existing followers. Review post engagement trends: Analyze reactions, comments, shares and reach of all your posts to understand when certain types of content resonate most with your followers. on Thursdays, whereas your Australian followers are much more engaged at 11 a.m. For example, TikTok Analytics may tell you that your U.S.-based followers are most active at 10 p.m. Review follower activity: TikTok provides information about when (by day and time) your followers are most active and where they're located. With fewer videos vying for attention, your posts may have a better opportunity to stand out and gain traction among the TikTok community. You may stand out more when posting during slower periods: It might seem counterintuitive, but posting during times when TikTok is less busy could help your video stand out. Alternatively, if you’re posting a dance video, you might have better engagement in the afternoon when students are back from school. For example, if you’re posting about a current event, it helps to be one of the first covering the breaking news. Similarly, timing your content based on certain periods of the day could influence engagement. You can get an extra boost depending on the context: Trends, seasons and current events all influence what content appears on the “For You” page. So, if you’re able to catch users’ attention early and often, you may have a higher chance of getting seen on their “For You” pages later down the road.
The TikTok algorithm recommends videos to users based on their interests and past behavior. Your video is more likely to show up on TikTok's “For You” page: TikTok displays a personalized stream of videos on each user’s “For You” page. This is the main reason why posting when your target audience is most active increases your chances of reaching more people. If they engage with your video, then the algorithm will share it with more people with similar interests. Your video may get more engagement: Newly posted videos are initially shown to a relatively small group of users that TikTok's algorithm selects based on past interests and behavior.
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